Whisper & Company

Online Car Marketplace Rebranding

Whisper & Company were commissioned by MotoKH, the largest online car marketplace in Cambodia, to reimagine their brand




The Original Brand

The issue with the original brand for MotoKH, is that it wasn't obvious enough to the consumer that this was a vehicle listing service, or that it had anything to do with cars.




The First Round of Design

The design team opted for our iterative approach, and so they got to work creating multiple mockups of what the brand could be transformed to. Here are some of our favourites:




The Final Result

The end result was a fresh new brand that combined elements of the original brand, but is also instantly recognisable as a car and vehicle centered business.


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